Identified 50 Potential Strategic Partners for Upcoming Product Launch
As part of OnePointFive’s continued support for a UK-based customer, our team aided with driving strategic partnerships for the go-to-market adoption of our customer’s climate risk intelligence platform in the US. The climate risk intelligence solution enables companies with a portfolio of physical assets to analyze climate physical risks such as heat stress, flooding, drought, and strong wind, at the asset level and in real time.
OnePointFive conducted sector- and customer-level analysis to identify anchor strategic customers within target sectors to explore potential partnerships for an upcoming product launch. Our expert team of business strategists and researchers led the engagement to identify the top 50 target organizations across 10 sectors.
Our project efforts included:
Product-market fit analysis
Leading virtual client workshops on Miro to co-build and identify ideal qualities of both target sectors and customers, and requisite criteria that would drive strong strategic partnership potential
Conducting extensive research using sustainability reports, company filings and public commitments, among other data points; analyzed and applied sector- and customer-level filtering criteria to 45 sectors and 100+ brands, ultimately identifying 50 customer brands to target for upcoming product launch
Collaborating with the client team to prioritize 10 sectors for outreach based on the current product roadmap, optimizing for product-market fit and providing recommendations for phasing by quarter, aligned with roll-out of 10 different product features
Identifying five key decision makers from each target brand, prioritizing sustainability, risk and supply chain leads; built a customer outreach tracker in Notion, allowing for seamless export and integration of leads into client’s CRM
Developing case studies for each target sector highlighting sector nuances, strategic customer highlights, and deep-dives into contrasting brand profiles, both standout companies and “quiet achievers”
Designing a strategic partner outreach approach and workflow, tailored to incorporate organization-specific insights and broader considerations, such as upcoming regulations and sector nuances
Source: Notion page
Overall, our efforts provided the client with a detailed outreach strategy and playbook across key target sectors, and a rich database of research on anchor brands from which to build out their strategic partnership pipeline and achieve sales growth targets. We optimized our deliverables for seamless integration into their own Notion workspace and CRM, and collaborated to create alignment on user and product build prioritization within their Product & Go-to-Market teams.
Does our work align with challenges or needs you currently have? Get in touch with the OnePointFive team.
