US Market Entry For Climate Risk Tech

Jan 30

OnePointFive supported an artificial intelligence and machine learning climate risk software start up with the commercialization and international scaling of their business within the US. The climate risk platform has the capabilities to identify physical asset-based risk across a range of climate signals including flood, ravine flooding, extreme precipitation, and wildfire risk.

OnePointFive supported the client on market entry strategy and lead generation to build the initial pipeline of customers and potential strategic partnerships for the solution. When exploring a commercialization strategy for their technology, our team led market analysis and benchmarking activities, including:

Pricing discovery and pricing strategy for product technology offering
Pain points and market opportunities from customer interviews/voices
Competitor landscape analysis, and positioning - opportunities/threats
Market segment by high potential sectors and geographic regions
Assessment of product-market-fit of their premium product offering in development
Development and assessment of go-to-market strategy approaches with customers
Recommendations for customer acquisition strategy within key industries

OnePointFive reached out to external industry experts, coordinating and leading 33 interviews with potential customers who align with our client’s market entry objectives across key industries. These discussions uncovered key pain points and business needs from customer voices - leading to go-to-market strategy approaches based on customer interests, including unbiased opinions of the client’s premium offering. OnePointFive helped to build out a tangible market entry plan and direct connections to support the aspirations.